Buddleja is a genus of about 100 species of mainly shrubs but also some trees and climbers. They are native to Asia, Africa and North and South America. Commonly called butterfly bush they are very attractive to butterflies and other pollinators.Genus name honors the Reverend Adam Buddle (1660-1715), English botanist and vicar of Farmbridge in Essex. The genus name is frequently listed today as Buddleia. However, Linnaeus named the genus Buddleja(pronounced with a silent “j”) which is still considered to be the proper spelling (first name survives) according to the International Code of Botanical Nomenclature.Common name refers to its attraction to butterflies.'Lochinch' is a hybrid (B. davidiix B. fallowiana) butterfly bush cultivar which typically grows 3-5' tall in one season with an arching, mounded habit. Features spectacular, spike-like, terminal clusters (8-12" long) of extremely fragrant lilac-blue flowers with orange eyes. Flowers typically bloom from mid-late July to frost (starting later than the B. davidii cultivars). Lance-shaped leaves (to 10" long) are gray-green above and woolly white below. A fast-growing plant which will grow much taller in the deep South (to 10-15') where the top growth does not die to the ground in winter. Flowers are, as the common name suggests, very attractive to butterflies. Popular fresh cut flower. This plant was introduced by the Earl of Stair in Lochinch, Scotland. A Royal Horticutural Society of Great Britain Award of Garden Merit plant (1993).