Callicarpa Early Amethyst
This species of beautyberry is a rounded, deciduous shrub that typically grows to 4-5’ tall and to 6-8’ wide with slender, upright-arching branches whose tips may dip to the ground. Its best ornamental feature is its showy fall display of purple fruit. ‘Early Amethyst’ typically grows to 3-4’ tall and 4-5’ wide. Clusters (cymes) of small, lavender-pink flowers bloom in the leaf axils along the stems in summer. Flowers are followed by large clusters of bright, glossy, amethyst-purple fruits (each 1/8” diameter) which ripen in late summer and put on their best show through October. Fruits ripen earlier on this cultivar that with species plants, hence the cultivar name. Fruits persist beyond the point of leaf drop but not very far into winter. Fruits are attractive to birds. Elliptic to ovate-elliptic, medium green leaves (to 3” long) with acuminate tips are borne along the stems in a single plane.